Advice given to one is better than advice given to many. Why? People feel more empathetic toward a single, identified, advice recipient, so they tend to put more care into the advice and behave less selfishly than they do if there are many recipients.
Sunita Sah, a post-doctoral associate at Duke University who worked on the research while completing her PhD with George Loewenstein, professor of economics and psychology at Carnegie Mellon University.
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